on decision making
to make a decision you need choices and information and therein lies a problem. We have available to us a vast resource of information that, for the majority, you only need to pull a slim device from your pocket and prod your finger at a few times to access. When I was young our family had an old Webster’s dictionary and a second hand atlas to refer to, but now you can find almost anything out in a matter of seconds.
Of course there is a lot out there that just isn’t true, but what is worse is that so often people just head for these dreadful echo chambers full of people who think the same way. What happened to critical thinking? This slavish belief in things that people have heard and refuse to submit to any sort of challenge or test is going to lead us as a society into all sorts of problems. Forget global warming, society is likely to collapse well before we all start to fry.
In recent years I have watched corporate decision making become dominated by the computer. Data can be modelled and the decision making process has moved more and more towards doing what the machine tells you to do. I have been a big fan of having the computer fed by doing the work rather than data being input manually and I have designed or coded a lot of such programmes. I have reaped their benefits too as an operator.
However, to just slavishly accept what the machine tells you to do puts decision making in jeopardy if you don’t understand where the data that it is using is coming from and what the parameters the algorythms that the computer programme uses to manipulate that data are. A recent example was in fully automating vehicle scheduling where the computer was sending vehicles out anything up to three hours late because of allowing for driver’s statutory rest periods.
Once the problem had been spotted it was relatively easy to reset some of the parameters the programme was using to make it do what was required, but an experienced human would have made different decisions and the problem would not have arisen.
Some systems are genuinely sophisticated. Take the software that controls a modern military aircraft. These are inherently unstable and cannot be flown in a conventional way, but the commuter systems take control inputs from the pilot and make the ‘plane fly accordingly. I am a lot happier with a conventional stick and rudder with some nice cables making things do what I ask, but then the sort of things that I flare not fast jets.
But back in the world of commercial decision making, or even personal decisions, we first need information and then need to know how to interpret it. We need to understand the consequences of our actions. All too often I see younger managers having an idea and going for it with no real critical thinking about whether or not it will work. There seems to be a culture of “I’m going to do this and it will work”.
I’m all for confidence, it’s a fundamental element of leadership, but blind confidence is dangerous. Yes, time for deliberation may not be plentiful, or even available, but a least have a process for decision making mapped out to that you can make the best decision in the time that you have. The more that you apply a decision making process you will, allied with the experience you have gained, get better and better at doing it.
It is also worth having a post mortem, not for apportioning blame, but to understand how closely the outcome matched your expectations. If you were lacking certain information then see what you can do to have it more readily available. If there were resource issues then try to find a way of getting faster access.
I once was asked how I was getting on a few days into a new job and relied that I couldn’t get my head out of the trench for long enough to work out which way the bullets were coming from. I was just fire fighting all day every day, but after a couple of weeks I was beginning to make progress. By improving information flow we started to get away from decision making being purely reactive and began to control our destiny.
Decision making needs to remain a human intervention. Even in a military aircraft the pilot is still making decisions: The software translates those decisions into action. It is a skill that we need to preserve, to take information, examine it critically and act on the choices that we make with a good understanding of what the consequences will be.


