on LinkedIn

It must be around twenty years ago that my boss asked me if I had heard of LinkedIn. I told him that I had, but had not yet explored it and we agreed that we ought to give it a try. I was in Sales & Marketing back then and, having opened my LinkedIn account, it was quite easy to add contacts from people that I already knew.

To begin with fifty contacts seemed a good target, but that went by quickly and I was soon past the ton. Then I joined the 500 Club and was quite bemused to find that I was once removed from POTUS; yes, Mr Obama was connected to someone on my circle.

But collecting contacts was not the point; quantity was no match for quality and the ability to connect with interesting people from around the world became even more important to me once I had gone freelance in 2008.

I have not used LinkedIn as a direct marketing tool because my business model works on different lines, but I have used it to gain exposure and certainly some of the assignments that have come my way have landed with me after people found me on LinkedIn.

As I write this my three score years and ten approach and I have given up the global problem solver role along with most of my other business interests. I have resigned from the last of the three professional memberships that I had acquired and perhaps the time has come to give up LinkedIn too. After all, recently all I get from it are job offers that are really inappropriate for me and a barrage of cold call messages offering services or products that a few moments of research would have shown that I am not likely to want.

The benefit of keeping my account open is probably so that anyone looking for me can find me and so I will retain my presence there, but will largely be inactive. LinkedIn has been useful, but I have better things to do with the rest of my days on the planet. 

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